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Managerial Economics: Markets and the Firm
  • Language: en
  • Pages: 432

Managerial Economics: Markets and the Firm

Boyes introduces non-majors to the power of economics in business decision making. The text’s intuitive approach clearly highlights how economics influences marketing, management, and other business-related decisions. In addition to traditional principles of price theory MANAGERIAL ECONOMICS examines organizational behavior, strategic management, human resource management, and emerging issues such as game theory, TQM, and information economics. MANAGERIAL ECONOMICS departs from convention to illustrate the role of economic intuition in making sound business decisions. While other texts focus on quantitative analysis, this book enphasizes logic and conceptual modeling -- reinforced by real-...

Microeconomics
  • Language: en
  • Pages: 528

Microeconomics

Equip your students with a solid global understanding of today's microeconomic principles while introducing the latest thinking on important microeconomic phenomena in Boyes/Melvin's MICROECONOMICS, 10E. Now you can clearly illustrate the connections between key microeconomic principles and actual business practices with this book's reader-friendly approach, carefully integrated learning features, memorable examples, and unique global emphasis. Timely revisions and the latest microeconomic statistics ensure your course incorporates the most recent data and developments. Revised microeconomics materials emphasize the fundamentals and practical application of concepts to current events. New microeconomics coverage highlights the current debate on government economic intervention and discussion of the Economic Freedom Index. Your students gain an in-depth understanding of globalization and its impact on microeconomics today. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Economics
  • Language: en
  • Pages: 888

Economics

Introduce the latest thinking of today’s economists on important microeconomic and macroeconomic phenomena while equipping your students with a solid global understanding of basic economic principles with Boyes/Melvin’s popular ECONOMICS, 9E. This latest edition’s reader-friendly writing style, carefully integrated learning features, and emphasis on global economics help to clearly illustrate the connections between key economic principles and today’s actual business practices. This edition’s updates, timely revisions and memorable examples ensure you are teaching using the latest economic statistics and developments. Revised microeconomics materials emphasize the fundamentals and ...

Macroeconomics
  • Language: en
  • Pages: 528

Macroeconomics

Introduce the latest thinking of today’s economists on important macroeconomic phenomena while equipping your students with a solid global understanding of macroeconomic principles with Boyes/Melvin’s MACROECONOMICS, 9E. Now you can clearly illustrate the connections between key macroeconomic principles and today’s actual business practices with this book’s reader-friendly approach, carefully integrated learning features, memorable examples, and unique global emphasis. Timely revisions and the latest macroeconomic statistics ensure you are teaching using the most recent data and developments. Revised macroeconomics materials emphasize the fundamentals and the practical application of...

Fundamentals of Economics
  • Language: en
  • Pages: 464

Fundamentals of Economics

Designed for the one-term introductory economics course for non-majors, Boyes's FUNDAMENTALS OF ECONOMICS, Sixth Edition, engages students with business decisions of actual, headline-making companies and discusses the economic policies of today's world leaders. The Sixth Edition has been thoroughly updated to reflect the current economic condition in the United States and the world and reflects recent events in the Obama administration, especially in regard to healthcare. The supportive pedagogical framework that guides students through each chapter includes Fundamental Questions, which open and organize the chapter by focusing on three to six key issues, and which then reappear both at poin...

The New Managerial Economics
  • Language: en
  • Pages: 363

The New Managerial Economics

The book focuses on business strategy and the usefulness of economics to the manager. The book provides a window into the strategic workings of the modern firm businesses small and large, domestic and multinational and businesses that provide a wide array of products and services. Each chapter begins with an introductory case profiling a company. Near the end of chapter the case is reviewed enabling the students to examine the company s choices in light of underlying chapter concepts.

Study Guide: Macroeconomics
  • Language: en
  • Pages: 535

Study Guide: Macroeconomics

The guide features chapter reviews, key terms, quizzes, problems, and application exercises.

Economics
  • Language: en
  • Pages: 885

Economics

Boyes and Melvin have developed the Sixth Edition of "Economics to enhance its central features: direct and accessible writing, proven pedagogy, and thorough integration of global economic issues. The text' s international perspective has been strengthened and extended to focus on the implications of economic principles for business strategy in an era of global competition. International issues appear consistently throughout the text in examples that illustrate basic economic concepts. In addition, economic data drawn from around the world underscores the authors' long-standing emphasis on global issues. Extended coverage of topics affecting global competitiveness, such as resource pricing a...

Textbook Of Economics ( 6Th Ed.)
  • Language: en
  • Pages: 885

Textbook Of Economics ( 6Th Ed.)

Direct and accessible writing, proven pedagogy, and through integration of global economic issues continue to be the central features of the book, while a strengthened and extended international perspective focuses on the implications of economic principles for business strategy in an era of global competition. Salient Features: International issues appear consistently throughout the text in examples that illustrate basic economic concepts. A stronger focus on the application of market theory to current, real-life issues-including the recent corporate accounting scandals-helps students to see the contents practical relevance, increasing their comprehension of key ideas. Global Business Insig...

Boyes' Ecnomics
  • Language: en
  • Pages: 944

Boyes' Ecnomics

Contains a printed media guidebook, an interactive student tutorial CD and a passkey to SMARTHINKING, an online tutoring service; Available with all new texts and for sale separately.