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Marketing in Travel and Tourism
  • Language: en
  • Pages: 512

Marketing in Travel and Tourism

  • Type: Book
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  • Published: 2012-05-23
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  • Publisher: Routledge

Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century. International examples and case studies drawn from recent practice in several countries are used throughout the text. Case studies emphasising the role of ICT include: Microburners, Travel Inn (budget hotels), RCI Europe, the Balearic Islands, and ICT and the role of the Internet in international NTO strategies. With its comprehensive content and user friendly style, Marketing in Travel and Tourism third edition takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing crucial components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners alike.

British Tourism
  • Language: en
  • Pages: 240

British Tourism

Tourism at any point in time is in many ways a mirror of economic and social change. The changes in British society in the decades from the 1950s to the 21st century are reflected in the forms of tourism that the British have been able to aspire to and afford. 'British Tourism: A Remarkable Story of Growth' identifies the most significant of these changes and places them in an historical context highlighting four distinctive eras. It looks in detail at the following key areas: * The roots of post war tourism growth * Developments in transport and regulation * Developments in accommodation and visit attractions * Marketing developments and trends - the role of entrepreneurs * Tourism trends into the 21st century

Sustainable Tourism
  • Language: en
  • Pages: 224

Sustainable Tourism

Looking ahead to the 21st century, Sustainable Tourism explains the current thinking process that underlies the emerging international principles of more sustainable development in travel and tourism. Using international illustrations it draws on experience and good practice as they are being increasingly applied around the world in the late 1990s. In sharp contrast to the problem analysis approach adopted by so many authors to this subject, this book is focused on the pro-active role the private sector industry can play in partnership with the public sector to achieve solutions through its day-to-day operations and marketing, expecially in product enhancement and quality controls. Case mate...

Sustainable Tourism
  • Language: en
  • Pages: 266

Sustainable Tourism

  • Type: Book
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  • Published: 1998
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  • Publisher: Routledge

Looking ahead to the 21st century, Sustainable Tourism explains the current thinking process that underlies the emerging international principles of more sustainable development in travel and tourism. Using international illustrations it draws on experience and good practice as they are being increasingly applied around the world in the late 1990s. In sharp contrast to the problem analysis approach adopted by so many authors to this subject, this book is focused on the pro-active role the private sector industry can play in partnership with the public sector to achieve solutions through its day-to-day operations and marketing, expecially in product enhancement and quality controls. Case mate...

New Visions for Museums in the 21st Century
  • Language: en
  • Pages: 105

New Visions for Museums in the 21st Century

  • Type: Book
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  • Published: 1998
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  • Publisher: Unknown

None

New Visions for Independent Museums in the UK
  • Language: en
  • Pages: 80

New Visions for Independent Museums in the UK

  • Type: Book
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  • Published: 1990
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  • Publisher: Unknown

None

Managing Visitor Attractions: New Directions
  • Language: en
  • Pages: 313

Managing Visitor Attractions: New Directions

'Managing Visitor Attractions' is a unique text that provides a cutting edge insight into the issues, principles and practices of visitor attractions today and into the future. Divided into five parts, the book tackles the following topics: · the role and nature of visitor attractions · the development of visitor attraction provision · the management of visitor attractions · the marketing of visitor attractions · future issues and trends With contributions from around the world, the book is illustrated with up-to-date, international case studies from the UK, USA, Singapore, Australia, New Zealand, China, Denmark and Canada. It is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.

Marketing de turismo
  • Language: pt
  • Pages: 534

Marketing de turismo

  • Type: Book
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  • Published: 2002
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  • Publisher: Unknown

Esta edição explica os princípios e a prática de marketing em suas crescentes aplicações na indústria do turismo global. Dentre os estudos de 'cases' internacionais específicos, destaca-se as Ilhas Baleares, Hotéis econômicos (Travel Inn), Timeshare (RCI Europa), Micro-empresas e o papel da Internet nas estratégias internacionais da NTO.

Making Histories in Transport Museums
  • Language: en
  • Pages: 232

Making Histories in Transport Museums

This book is the first in 30 years to take transport museums seriously as vehicles for the making of public histories. Drawing upon many years' experience of visiting and working in transport museums around the world, the authors argue that the sector's historical roots are more complex than is usually thought. Written from a multidisciplinary perspective but firmly rooted in the practice of making public histories, this book brings the study of transport museums firmly into the mainstream of academic and professional debate.

Giants of Tourism
  • Language: en
  • Pages: 288

Giants of Tourism

  • Type: Book
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  • Published: 2010
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  • Publisher: CABI

This book presents individuals who have made an important contribution to tourism. Most are entrepreneurs in the classic sense, but others are individuals who have had unintentional subsequent effects on tourism through their actions. The book is arranged in four parts: (i) giants of hospitality (chapters 1-5); (ii) giants of travel (chapters 6-10); (iii) giants of activities (chapters 11-14); and (iv) giants of development (chapters 15-19).