This fully revised and updated second edition provides over 7,000 definitions of travel and tourism terminology used throughout the world, highlighting the many differences between US and European usage. It covers all aspects of the tourism industry, including hospitality, transport, and ancillary services. It explains the operating language of the travel industry, acronyms and abbreviations of organizations, associations and trade bodies, IT terms and brand names, and provides website addresses. Entries vary from one-line definitions to 500 word articles, and references are provided for further reading. This new edition contains over 500 new entries and the unique cross referencing system has been extended; for example accessing any entry about business travel leads to over 70 others. It is an essential reference tool for anyone involved in tourism research, and everyone in the travel industry.
The essays in this volume, which range across Europe, America and Africa, and from the 18th to the 20th centuries, argue that the experience of travel, and the business of representing that experience, involved an obligatory engagement with the disturbing perception that travel's pleasures were inseparable from its dangers and ennuis. Despite the confidence of some medical authorities in their recommendations of the therapeutic benefits to be derived from 'change of air' as a way of restoring a state of health, such opinions failed to establish a consensus, either amongst those who followed such peripatetic prescriptions, or amongst the medical professions in general. Mad doctors and climato...
Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritt...
The only book of its kind in any language, Travel in the Ancient World offers a lively, comprehensive history of ancient travel, from the first Egyptian voyages recorded in Old Kingdom inscriptions through Greek and Roman times to the Christian pilgrimages of the fourth and sixth centuries. Rich in anecdote and colorful detail, it now returns to print in paperback with a new preface by the author.
The authors provide a basic geographic overview of the world and each major geographic region, providing insights about the geographic character of specific regions to show how they establish a setting for tourism.
Welcome! is an intermediate level course for people who need to use or who are preparing to use English in their day-to-day work in the tourism, hospitality and travel industries. Welcome! is for people working or planning to work in the tourism, hospitality and travel industries. The core language skills are developed through a wide range of work-related tasks. Particular emphasis is placed on realistic and integrated communication tasks which give students the opportunity to build confidence and improve fluency. The second edition includes updated content, extensive practice in writing emails and further communication activities aimed specifically at busy professionals.
Containing more than 600 entries, this valuable resource presents all aspects of travel writing. There are entries on places and routes (Afghanistan, Black Sea, Egypt, Gobi Desert, Hawaii, Himalayas, Italy, Northwest Passage, Samarkand, Silk Route, Timbuktu), writers (Isabella Bird, Ibn Battuta, Bruce Chatwin, Gustave Flaubert, Mary Kingsley, Walter Ralegh, Wilfrid Thesiger), methods of transport and types of journey (balloon, camel, grand tour, hunting and big game expeditions, pilgrimage, space travel and exploration), genres (buccaneer narratives, guidebooks, New World chronicles, postcards), companies and societies (East India Company, Royal Geographical Society, Society of Dilettanti), and issues and themes (censorship, exile, orientalism, and tourism). For a full list of entries and contributors, a generous selection of sample entries, and more, visit the Literature of Travel and Exploration: An Encyclopedia website.
Examining a broad range of texts and travellers from across the world, the contributors discuss canonical authors such as Homer, Goethe, and Baudelaire, alongside lesser known writers such as Theodor Herzl, Hans Erich Nossack, and William Gibson. This theoretically rich volume draws connections between travel and narrative, and provides powerful insights into the relationship between travel and the spoken act of storytelling, as well as the more ambivalent act of story writing.
Can transportation problems be fixed by the right neighborhood design? The tremendous popularity of the "new urbanism" and "livable communities" initiatives suggests that many persons think so. As a systematic assessment of attempts to solve transportation problems through urban design, this book asks and answers three questions: Can such efforts work? Will they be put into practice? Are they a good idea?