The bestselling title, developed by International experts - now updated to offer comprehensive coverage of the core and extended topics in the latest syllabus. - Includes a student's CD-ROM featuring interactive tests and practice for all examination papers - Covers the core and supplement sections of the updated syllabus - Supported by the most comprehensive range of additional material, including Teacher Resources, Laboratory Books, Practice Books and Revision Guides - Written by renowned, expert authors with vast experience of teaching and examining international qualifications We are working with Cambridge International Examinations to gain endorsement.
Principles of Advertising and IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan's text presents the new ways companies communicate with business-savvy customers. It also shows how and why top management demands accountability of how advertising and promotion dollars are spent. Principles of Advertising and IMC provides students with a basic understanding of all the major marketing communication functions, the major media alternatives, and the processes for integrating these activities in the most effective and efficient way in order to develop long-term, profitable customer relationships that build brands and create brand equity. Based on feedback from reviewers, author Tom Duncan has increased the 2nd Edition coverage of key advertising concepts (like channel marketing, customer service, direct response and personal selling) to ensure a well-rounded approach to the Principles of Advertising course.
Would you like to start earning CASH with no out of pocket expense starting TODAY? Then this book is for you. My system can work for part time employees, college students, home makers that have little time available, and seasoned investors as well. By helping homeowners stay in there homes you can charge from $300.00 to $2500.00 for as little as one hour of your time. By putting contracts together from defaulting homeowners and then offering them to other investors you can earn $5000.00 to $10.000. per contract. I wrote this book as a guide of what not to do when you first start your investing career...based on the hype of the infomercials we all see and here and what I personally experience...
Offering a complete course for senior students of electronics, this text begins with basic electronics principles. It develops the concepts through semiconductors, analogue electronics and digital electronics.
This text aims to provide an understanding of the basic principles of electronics related to the communication, control and computer systems which affect life. Practical applications of the subject are considered throughout, and actual devices and their uses are described, to encourage the reader to do some electronics. Mathematical requirements have been kept to a minimum.;The book is not based on any single syllabus but is suitable for students taking BTEC units Electronics NII and NIII, City and Guilds Electronics Servicing (course 2240), GCSE and A'Level course, and short courses in further and higher education.;This second chapter has been updated with additions to certain chapters, particularly those on digital systems and computing.