God does not appear in the modern market. For most economists this is as it should be. It is in no way necessary, according to modern economic theory, to consider God when thinking about economy. Indeed, the absence of God in economic matters is viewed as necessary to the great advances in modern economy. The difficulty with modern market economies, however, is that human livelihood is also left out of the theory and practice of the market economy. ?"I propose to bring the church's teaching about God, the doctrine of the Trinity, to bear on the masked connections between God and economy. I will treat the Trinity as the way of understanding what the Bible calls the 'economy of God.'?
This major study brings to light Thoreau's relation to the complex economic discourse of his time and place. Specifically, it examines the impact of transformations in economic thinking and behavior that occurred in antebellum New England and America; these transformations at the level of language; and Thoreau's awareness of these transformations. Neufeldt situates Thoreau in significant economic conditions of his time, investigating how these conditions contained him even as he sought to contain them. Using Walden and "Life without Principle," as main examples, the book considers the questions of why and how Thoreau, who was very much shaped by his culture and its conventions, also contested the limitations of those conventions and used his condition to transform some of them. Thoreau's identity as a literary artist who regarded his writing as his cultural vocation is at the center of the discussion.
John Maynard Keynes, was an English economist whose ideas fundamentally changed the theory and practice of macroeconomics and the economic policies of governments. He built on and greatly refined earlier work on the causes of business cycles, and is widely considered to be one of the most influential economists of the 20th century and the founder of modern macroeconomics. His ideas are the basis for the school of thought known as Keynesian economics and its various offshoots.
This book explains and assesses the ways in which micro, welfare and benefit-cost economists view the world of public policy. In general terms, microeconomic concepts and models can be seen to appear regularly in the work of political scientists, sociologists and psychologists. As a consequence, these and related concepts and models have now had sufficient time to influence strongly and to extend the range of policy options available to government departments. The central focus of this book is the 'cross-over' from economic modelling to policy implementation, which remains obscure and uncertain. The author outlines the importance of a wider knowledge of microeconomics for improving the effects and orientation of public policy. He also provides a critique of some basic economic assumptions, notably the 'consumer sovereignty principle'. Within this context the reader is in a better position to understand the 'marvellous insights and troubling blindnesses' of economists where often what is controversial politically is not so controversial among economists.
Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market value in some cases. This book argues that because of this and because of the power of not-for-profit brands like Oxfam, all organisations should make the brand their central organising principle, guiding every action and decision. Divided into three parts and written by eighteen experts on the subject, this fully revised and updated guide to brands and branding examines the case for brands, outlines best practice and the future for brands. It includes chapters on brand valuation, what makes a brand great, brand strategy, brand experience, visual and verbal identity, brand communications, brand protection and new chapters on branding in India and brands in a digital world.