People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives of the tourist consumer with that of experience managers, supported by examples from tourism, leisure, hospitality, sport and event contexts. With contributions from established and emerging international scholars, it is organised into three sections: understanding experiences, researching experiences and managing experiences. It aims to provide students, researchers and managers with a stimulating overview of the current research and managerial issues in the field and as well as a resource to guide their further reading.
The purpose of this book is to provide a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It provides guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book is both theoretically sound and managerially useful. It is intended to appeal to both academic researchers and industry professionals and practitioners. Anyone with an interest in the enhancement of a destination's competitiveness from nations to small towns or regions will find this book invaluable.
This book explores the concept, techniques and implications of establishing stakeholder collaboration in sustainable tourism. The importance of involving a wide range of stakeholders in tourism planning and management is increasingly recognised. This reflects a move to less top-down, more decentralised and more inclusive forms of governance in tourism and in other policy fields. Twenty-two leading researchers and practitioners from around the world contribute their views and expertise to this pioneering volume. Case studies examining key issues are drawn from Europe, North and South America, Australia and the Arctic. Section 1 examines the processes, patterns and typologies involved. Specifi...
The search for new tourism experiences as well as changes in the tourism industry itself has led to new forms of individualised travel and consequentially new forms of backpacker tourism. This volume provides an up to date examination of the behaviour, attitudes and motivations of backpacker tourists as well as the growth of the infrastructure behind backpacker tourism phenomenon throughout the world. Drawing upon insights from geography, sociology, anthropology, management and marketing, Backpacker Tourism provides theoretically informed case studies of individual destinations of backpackers. This book will be of interest to students and researchers of backpacker tourism as well as those involved in the backpacker tourism industry itself.
This book examines the economic, social and environmental impacts and issues associated with the development of sport tourism globally, including the lack of research and coordination between industry and government. The book suggests the need for a more balanced analysis of the impacts and issues associated with future sport tourism development.
Increasingly tourists are seeking learning and educational holidays. This interest has led to the provision of tourism product with some form of learning or education as an integral component, including cultural heritage tourism and ecotourism. The growth of offshore education and lifelong learning has stimulated cross-border movement for language learning, school excursions and university student travel. Reflecting this growth in educational tourism types, the author outlines the main forms of educational tourism, their demand and supply characteristics, their impacts and the management issues associated with them, taking a holistic systems-based perspective. The book argues that without adequate research and appropriate management of educational forms of tourism, the potential regional development impacts and personal learning benefits will not be maximised. The book highlights the need for collaboration and networking between both the tourism and education industries to adequately manage the issues surrounding the growth in educational tourism.