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Research Methods in Business Studies
  • Language: en
  • Pages: 257

Research Methods in Business Studies

A concise, clear, comprehensive introduction to research methods, which equips the reader with a systematic approach to business research.

Doing Business in Emerging Markets
  • Language: en
  • Pages: 416

Doing Business in Emerging Markets

  • Type: Book
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  • Published: 2012-11-09
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  • Publisher: SAGE

Electronic Inspection Copy available for instructors here "A very timely book for students and managers related to business opportunities and risks inherent in emerging markets. Written by some of the foremost experts in international business, it is a comprehensive, practical and highly readable book." Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University, Atlanta, US There are many texts available on International Business, but only a few provide a comprehensive coverage of emerging markets, which now play a major role in global business and therefore require deeper study and analysis. This accessible and engaging text focuses solely on t...

New Challenges to International Marketing
  • Language: en
  • Pages: 418

New Challenges to International Marketing

Volume 20 of "Advances in International Marketing" guest-edited by Professors Sinkovics and Ghauri, addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, outsourcing and offshoring, and reliability and validity issues for construct measurement. The volume is organized in four part. Part one presents a selection of papers that focus on the internationalization process of the firm. Part two combines studies with a small firm perspective and a focus...

International Management
  • Language: en
  • Pages: 404
International Marketing
  • Language: en
  • Pages: 682

International Marketing

  • Type: Book
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  • Published: 2010
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  • Publisher: Unknown

The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.

International Business Negotiations
  • Language: en
  • Pages: 522

International Business Negotiations

Today there is hardly any company that can claim that it is not involved in international business (IB). A huge body of literature is available on international business, but there are very few publications on the most important aspect of IB, namely negotiations. The purpose of this book is to enhance our understanding about the impact of culture and communication on international business negotiations. Consequently to explore the problems faced by Western managers while doing business abroad and provide some guidelines for international business negotiations. The book is divided in four parts. The first part explains the nature of international business negotiations. The second part deals with culture and its aspect on international business and negotiations. Part three discusses negotiations for different type of businesses and finally, part four provides insightful examples from different parts of the world and provides concrete guidelines to handle cross-cultural negotiations. - Focuses on the most important aspect of international business: negotiations!

Negotiating International Package Deals
  • Language: en
  • Pages: 180

Negotiating International Package Deals

  • Type: Book
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  • Published: 1983
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  • Publisher: Unknown

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Euromarketing
  • Language: en
  • Pages: 361

Euromarketing

Discusses the current status of European marketing, offers strategies for the European Community and post-communist Eastern Europe, and examines the future of European marketing

Multinational Enterprises and Sustainable Development
  • Language: en
  • Pages: 348

Multinational Enterprises and Sustainable Development

Multinational enterprises (MNEs) are believed to contribute towards economic development of host countries through foreign direct investment (FDI), which results in poverty alleviation and human empowerment through linkages and spillovers with local stakeholders. However, earlier research demonstrates that the positive impact of FDI is often inconclusive. There is thus a gap in understanding the link between the activities of MNEs in developing countries and their impact on socio-economic development. This volume reports the results of a large international 'MNEmerge' research project, financed by the European Commission, and provides an understanding of the impact of MNEs on United Nations Millennium Development Goals and successive Sustainable Development Goals in developing countries.