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Essentials of Marketing
  • Language: en
  • Pages: 672

Essentials of Marketing

Help your students achieve marketing success by delivering the best up-to-the-minute coverage of key marketing topics available in this complete, yet brief, latest edition of ESSENTIALS OF MARKETING by award-winning instructors and leading authors Lamb/Hair/McDaniel. ESSENTIALS OF MARKETING, 7E uses a fresh, streamlined design to focus on captivating examples and innovative applications that ensure students not only understand marketing concepts, but also know how to effectively apply them to real-world practice. This edition now visually illustrates key marketing concepts and showcases the customer experience with an engaging writing style punctuated by the most recent marketing statistics ...

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference
  • Language: en
  • Pages: 341

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

  • Type: Book
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  • Published: 2014-11-05
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  • Publisher: Springer

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2008 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, BC, Canada.​

Marketing
  • Language: en
  • Pages: 804

Marketing

With its engaging presentation of concepts, MARKETING, Eleventh Edition, will give students the ability to recognize how much marketing principles play a role in their day-to-day lives. Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. With coverage of current marketing practices and exciting new features, Lamb, Hair, and McDaniel's MARKETING, Eleventh Edition, will have students saying, Now that's marketing. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Developments in Marketing Science
  • Language: en

Developments in Marketing Science

  • Type: Book
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  • Published: 2008
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  • Publisher: Unknown

Vols. for 1978- are the proceedings of the 2nd- annual conference of the Academy of Marketing Science.

American Book Publishing Record
  • Language: en

American Book Publishing Record

  • Type: Book
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  • Published: 2005
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  • Publisher: Unknown

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Higher education
  • Language: en
  • Pages: 184

Higher education

  • Type: Book
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  • Published: 2007-06-30
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  • Publisher: Unknown

Higher Education: Open for Business presents a well-argued critique of the emergence of commercial values in a system reserved for learning and scholastic inquiry. Through closer examination of academic areas such as the campus environment, the classroom, academic research, and college sports, the audience is made aware that we have to think carefully whether we want to turn a "college nation" into a "college corporation".

Jurnal ekonomi
  • Language: en

Jurnal ekonomi

  • Type: Book
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  • Published: 2007
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  • Publisher: Unknown

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Administrative Side of Coaching
  • Language: en
  • Pages: 308

Administrative Side of Coaching

  • Type: Book
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  • Published: 2008
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  • Publisher: Unknown

Coaches and athletic program administrators face a wide array of challenges as they attempt to ensure that their programs are efficient and effective. Difficult decisions are made on a daily basis regarding issues such as facility scheduling, fundraising, travel budgeting, and marketing. Their decisions concerning those and other matters determine a programa s current and future success. The Administrative Side of Coaching: Applying Business Concepts to Athletic Program Administration and Coaching, 2nd Edition, guides future practitioners and current professionals in adapting the tools utilized by todaya s top business managers to assist them in meeting the demands they face on a daily basis...

City Publishing Cross Reference Directory
  • Language: en

City Publishing Cross Reference Directory

  • Type: Book
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  • Published: 2006
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  • Publisher: Unknown

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