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Qualitative Marketing Research
  • Language: en
  • Pages: 256

Qualitative Marketing Research

  • Type: Book
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  • Published: 2001-02-01
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  • Publisher: SAGE

As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project.

Research Methods in Business Studies
  • Language: en
  • Pages: 257

Research Methods in Business Studies

A concise, clear, comprehensive introduction to research methods, which equips the reader with a systematic approach to business research.

Ledelse i teori og praksis
  • Language: no
  • Pages: 344

Ledelse i teori og praksis

  • Type: Book
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  • Published: 2001
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  • Publisher: Unknown

None

Public relations
  • Language: en
  • Pages: 7

Public relations

  • Type: Book
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  • Published: 1968
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  • Publisher: Unknown

None

Konkurranse- og strukturendringer i oppdrettsnæringen
  • Language: no
  • Pages: 91

Konkurranse- og strukturendringer i oppdrettsnæringen

  • Type: Book
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  • Published: 1996
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  • Publisher: Unknown

None

Energy, Natural Resources and Environmental Economics
  • Language: en
  • Pages: 522

Energy, Natural Resources and Environmental Economics

This book consists of a collection of articles describing the emergingand integrated area of Energy,Natural Resourcesand EnvironmentalEconomics.A majority of the authors are researchers doing applied work in economics, nance, and management science and are based in the Nordic countries. These countries have a long tradition of managing natural resources. Many of the applications are therefore founded on such examples. The book contents are based on a workshop that took place during May 15–16, 2008 in Bergen, Norway. The aim of the workshop was to create a meeting place for researchers who are active in the area of Energy, Natural Resource, and En- ronmentalEconomics,andat the same time cel...

Management
  • Language: en

Management

  • Type: Book
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  • Published: 1997
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  • Publisher: Unknown

None

Managerial and Organizational Cognition
  • Language: en
  • Pages: 272

Managerial and Organizational Cognition

  • Type: Book
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  • Published: 1998-03-19
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  • Publisher: SAGE

Interest in the field of managerial and organizational cognition has been intense over the last few years. This book explores and provides an in-depth overview of the latest developments in the area and presents answers to the questions accompanying its growth: Is the field distinctive? How does it extend our understanding of managerial processes? From different disciplinary perspectives and empirical settings, the contributors study patterns of managerial cognition. In particular, the longitudinal approach reflected in the volume contributes to its impact as a grounded, practice-based analysis of cognition in organizations.

Human Resource Management
  • Language: en
  • Pages: 416

Human Resource Management

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