Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need in order to succeed in the events industry. It introduces every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and human resources, in a vast array of different event settings from sport to political events. This new edition has been updated to include: • New and updated content on developments in technology, risk management and event volunteering. • New and updated case studies that include emerging economies. • New industry voices by international practitioners. Every topic is brought to life through vivid case studies, personal biographies and examples of best practice from the real world of events management. Written by a team of authors with many years’ experience of working in the events industry, Events Management: An Introduction is the essential course text for any events management programme.
This new text will, for the first time, critically examine tourism policy alongside the instrumental uses of tourism in other areas of public policy. The first part of the book will introduce the reader to the notion of public policy for tourism and critically examines why it is necessary for the control of the industry, various approaches to tourism policy, distinction between policy and planning and the instruments employed to put policy into action. The second Part of the book will critically analyse the relationship between tourism and other fields of public policy including health, social, economic, regeneration, security and environmental policy. A range of international case studies and examples are integrated throughout to show policy in practice and help to support the development of international comparative research in tourism policy by providing new, adaptable models and offering examples of comparative work. To encourage reflection on main themes addressed and critical thinking discussion questions and links to further reading are included in each chapter. This book will act as valuable reading for student, academic and researchers in Tourism and related disciplines.
This book presents a series of studies on the socio-economic impacts of tourism, with a special focus on the determinants of tourism competitiveness at the destination level. The authors offer a systematic overview of this important issue, presenting relevant empirical studies from different parts of the world, based on modern theoretical approaches and adequate analysis tools, in the context of their policy or managerial implications. The first part of the book discusses the analysis and assessment of quantitative tourism impacts on local economies, while the second part focuses on non-material aspects of tourism development, in particular those related to the role of innovation and human resources. The final section highlights the different dynamics often observed in tourism destinations arising from the interaction between tourists and local communities.
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.
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