The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication in and between organizations. Rather, it has become an activity engaged in by everyone, and for the most basic human reasons: as an act of self-creation, self-expression, and self-protection. The book challenges both popular dismissals and ill-informed repudiations of public relations, as well as academic and classroom misconceptions. In the age of digitization and social media, everyone with a smart phone, Twitte...
"This book explores various individual user-driven strategies that assist in solving multiple clinical system problems in healthcare, using social networking to improve their healthcare outcomes"--Provided by publisher.
The A to Z of Ethics covers a very broad range of ethical topics, including ethical theories, historical periods, historical figures, applied ethics, ethical issues, ethical concepts, non-Western approaches, and related disciplines. Harry J. Gensler and Earl W. Spurgin tackle such issues as abortion, capital punishment, stem cell research, and terrorism while also explaining key theories like utilitarianism, natural law, social contract, and virtue ethics.
Includes, beginning Sept. 15, 1954 (and on the 15th of each month, Sept.-May) a special section: School library journal, ISSN 0000-0035, (called Junior libraries, 1954-May 1961). Also issued separately.