1. Advertising, History, Changing Face and Ethics 2. Scanning Advertisements 3. Advertising Media, Agency Impact 4. Sex in Advertising5. Advertising and Potrayal of Women 6. Impact of Advertising on Rural India 7. Targeting the Consumer 8. Importance of Business Communication Index
This encyclopaedia work in five volumes covers all related and relevant information about the scheduled tribes in India. The comprehensive, exclusive and exhaustive work will be an invaluable reference tool for scholars, researchers, planners, administrator, policy makers, govt. official and the others.
This book is about the great contribution, made by the so-called low castes, presently called Dalits, to the Hindu Religion, spiritual, social and political fields, in everyperiod of Indian history. In the chapter Aryan Gods Versus Castes , the author has brought out in detail as to how Lord Rama, Krishna and Shiva laid the ideals of liberal society free from rigidity of castes and other man-made distinctions. The author traces the present rigid structure of Hindu Caste to the period of Manusmriti and other Smrities after 2nd century AD, though the period of mass untouchability is given as 18th and 19th century AD, which resulted out of several famines and consequent extreme poverty. The treatment of the book is on modern scientific lines dipped in spirituality, as preached by Swami Vivekananda. While highlighting the plight of Dalits in the past and present period, the author has not lost sight of whatever is good and grand in Hindu philosophy.