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Strategic Sports Event Management
  • Language: en
  • Pages: 408

Strategic Sports Event Management

  • Type: Book
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  • Published: 2014-05-16
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  • Publisher: Routledge

The hosting of sports events – whether large international events, or smaller niche events – can have a significant and long-lasting impact on the local environment, economy and society. Strategic Sports Event Management provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports. Combining a unique conceptual framework with a practical, step-by-step guide to planning, organising, managing and evaluating events, the book explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and long-term. T...

Sponsorship: For a Return on Investment
  • Language: en
  • Pages: 280

Sponsorship: For a Return on Investment

  • Type: Book
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  • Published: 2012-06-14
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  • Publisher: Routledge

Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on sponsorship just to exist. As the importance of sponsorship has increased the demands of it have risen too. Now sponsors seek measurable return on their investment. Sponsorship: For a Return on Investment provides a unique insight on the use of sponsorship for a return on investment and will appeal to practitioners and undergraduate and postgraduate students alike. It builds a conceptual framework fo...

Innovative Marketing Communications
  • Language: en
  • Pages: 288

Innovative Marketing Communications

  • Type: Book
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  • Published: 2007-06-01
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  • Publisher: Routledge

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.

Case Studies in Festival and Event Marketing and Cultural Tourism
  • Language: en
  • Pages: 181

Case Studies in Festival and Event Marketing and Cultural Tourism

  • Type: Book
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  • Published: 2006
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  • Publisher: Unknown

A collection of papers that emanated from the 2005 Leisure Studies Association Conference hosted by the Centre for Festival and Event Management at Napier University, Edinburgh. This seminar highlighted the growing interest in, and lack of awareness of, the measurement of impacting factors with regards to the expanding festival and event industry.

The London Gazette
  • Language: en

The London Gazette

  • Type: Book
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  • Published: 1916
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  • Publisher: Unknown

None

The Yorkshire Archaeological Journal
  • Language: en

The Yorkshire Archaeological Journal

  • Type: Book
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  • Published: 1889
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  • Publisher: Unknown

A review of history, antiquities and topography in the county.

Serious Leisure
  • Language: en
  • Pages: 203

Serious Leisure

  • Type: Book
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  • Published: 2006
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  • Publisher: Unknown

'Leisure' is often associated with terms such as 'freedom', 'escape' and 'frivolity', and viewed as an antithesis to work. This volume explores leisure from an array of perspectives. It also includes an introduction by the originator of the 'serious leisure' concept, Dr Robert A Stebbins.

Recording leisure lives
  • Language: en
  • Pages: 245

Recording leisure lives

  • Type: Book
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  • Published: 2009
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  • Publisher: Unknown

None

Falconer
  • Language: en
  • Pages: 226

Falconer

  • Type: Book
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  • Published: 1982
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  • Publisher: Unknown

In a nightmarish prison a convict named Farragut--a professor, drug addict, and a fratricide--struggles to remain a man. "One of the most important novels of our time . . . Read it and be ennobled".--Los Angeles Times.

On the edge
  • Language: en
  • Pages: 230

On the edge

  • Type: Book
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  • Published: 2009-05-01
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  • Publisher: Unknown

None