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Marketing
  • Language: en
  • Pages: 536

Marketing

  • Type: Book
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  • Published: 2008
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  • Publisher: Unknown

This text applies the marketing concept. The motto, 'Marketing Creates Value' permeates this text and stresses values, ethics, entrepreneurship, assessment and global topics.

Health Information in a Changing World
  • Language: en
  • Pages: 244

Health Information in a Changing World

  • Type: Book
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  • Published: 2010
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  • Publisher: ABC-CLIO

Explains how school librarians and teachers can integrate relevant health concepts and life skills throughout the curriculum, and provides ideas for helping students learn health information search and evaluation techniques.

From Imagination to Innovation
  • Language: en
  • Pages: 131

From Imagination to Innovation

It is impossible to measure the full economic and psychological benefits of the sewing machine, the polio vaccine, or the Internet. What we know is that these products have changed our lives for the better, generating net benefits well beyond the metric of corporate profits. As forces such as financial market volatility and fragmented markets demonstrate the fragility of the global economy, the imperative to develop products and services that contribute to the well-being of the many—rather than the few—is more pronounced than ever. In this book, A. Coskun Samli explores this imperative of an “innovation culture” and how it can be encouraged at all levels, from the individual to the n...

Membership Marketing in the Digital Age
  • Language: en
  • Pages: 446

Membership Marketing in the Digital Age

Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. Membership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as: Member acquisition Membership planning and projections Membership retention and renewals Membership servicing, engagement and loyalty It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.

American Book Publishing Record
  • Language: en

American Book Publishing Record

  • Type: Book
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  • Published: 2007
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  • Publisher: Unknown

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Consumer Behaviour
  • Language: en
  • Pages: 729

Consumer Behaviour

A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics.

Contemporary Issues in Social Marketing
  • Language: en
  • Pages: 260

Contemporary Issues in Social Marketing

Having celebrated its 40th anniversary in 2011, social marketing is increasingly accepted today as an effective behavioural change tool that can be used to change social behaviours, such as encouraging people to recycle more, make healthier eating choices, increase the amount of sunscreen used, and to use condoms to prevent disease transmission, amongst many other desired social behaviours. The growing popularity of using social marketing to change behaviour is reflected in increasing research interest and a growth in people practising in the social marketing field. As social marketing matures into an academic discipline in its own right, we are beginning to see diversity in the way it is un...

Consumer Behavior
  • Language: en
  • Pages: 654

Consumer Behavior

Explore the "act of buying" and beyond. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.

Journal of Public Policy & Marketing : JPP&M
  • Language: en

Journal of Public Policy & Marketing : JPP&M

  • Type: Book
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  • Published: 2010
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  • Publisher: Unknown

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