Using real-world examples, the authors clearly demonstrate how quantitative techniques can be applied to business and economics situations. The text is supported by a teacher resource pack that includes a data disk.
Designed for a wide range of students taking marketing and business modules, Foundation Marketing is the recommended text for the CIM's Introductory Certificate in Marketing. It also meets the needs of the growing number of students taking Foundation degrees. With a wealth of examples, case studies and memorable learning features, Foundation Marketing will provide you with a solid grounding in this essential business discipline.
With its comprehensive coverage, Intermediate Microeconomics combines the theoretical rigour of an intermediate microeconomics text with extensive applications of the key principles to evidence and data drawn from the UK, Europe and other international sources. Building on the success of the first edition, the second edition of this highly regarded text has been fully updated and reworked, including an additional chapter on game theory.
Businesses are built on numbers; in any organization the ability to use and interpret quantitative methods is vital to maintaining a competitive edge. Quantitative Methods for Business, Management and Finance is a comprehensive, easy-to-follow guide to the subject, painlessly leading you from fundamental principles to more advanced applications. It is an essential text for undergraduate students of business, management and finance, as well as for those on MBA and postgraduate courses. Each topic is explained in a clear, friendly style, and accompanied by examples, exercises and activities, making the text ideal for self-tuition. This highly successful learning-by-doing approach, coupled with...