Business Strategy is ideal for those approaching strategy for the first time. The authors' user-friendly writing style and innovative pedagogical features ensure students engage more readily with the material, so that complex strategic concepts are grasped quickly and easily. The book is accompanied by Strategic Planning Software (SPS), a platform where students can evaluate, formulate and implement specific company strategies – bringing the real world of business into the classroom with authentic research and analysis based activity. Key Features: • Ensures students have access to all topical issues – includes dedicated chapters on CSR, financial analysis, new technologies and emergin...
Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.
This book provides an integrative framework which establishes clear links between global strategy, global management, and global competitiveness. Global and Transnational Business is a definitive exploration of strategy formulation in the turbulent environment of international business. It also offers updated and comprehensive information about international business and international business strategy.
The reigns of Edward VI and Mary I, and the early years of Elizabeth I were vital times for naval administration and witnessed the apprenticeship of many who would lead the service later during Elizabeth's reign. This volume includes the extant Treasurer's and Victualler's accounts, with entries from the State Papers which augment the calendar summaries previously published. Documents are also printed for the first time from a variety of archives in Britain and abroad.