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Research Methodology
  • Language: en
  • Pages: 414

Research Methodology

For defining research problems and finding their appropriate solutions, you need to follow a structured approach. A logical series of steps need to be performed right from selecting a topic of research to report writing. Every finding needs to be strengthened by arguments, which are adequately substantiated by data. Research in management areas needs massive experimentation and data support. Management research requires more theoretical rigours and practical insights. However, not much of the available reading material provides extensive focus on management research. Yet students are required to comprehend the nitty-gritty of doing research-right from developing their project reports to fina...

Data Analysis Using Microsoft Excel
  • Language: en

Data Analysis Using Microsoft Excel

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Corporate Social Responsibility
  • Language: en
  • Pages: 534

Corporate Social Responsibility

In the contemporary debate on the modern corporation and its impact on the economy, society and nation, the focus has shifted from growth with only profitability to growth with sustainable development, which includes the stakeholders. While there is considerable debate on the corporations' obligations to civil society in the Western world, in the developing countries the debate is sporadic; the present publication is an effort to initiate a nationwide discourse on the concepts and practices of corporate social action in India.The book is divided in two sections; section one contains papers, which analyze the conceptual framework of Corporate Social Responsibility. The unique feature of this ...

Financial Accounting
  • Language: en
  • Pages: 718

Financial Accounting

Management Accounting has two broad branches Financial Accounting and Cost Accounting. This book covers the first aspect of Management Accounting. Financial Accounting A Managerial Emphasis seeks to delve deep into all the aspects of Financial Accounting from a manager s perspective. The objective is to present the concepts, applications and practices of Financial Accounting in such a manner that even those readers having no prior exposure to the subject can understand its theory and practice. A manager is more interested in understanding various elements in financial statements and thereby being able to analyze and interpret the financial health of a business entity on the basis of financia...

Performance Management System
  • Language: en
  • Pages: 274

Performance Management System

A Comprehensive book from Dr R. K. Sahu, renowned HR consultant & passionate corporate Trainer with inputs out of his vast experience of working for over 360 companies like A.C.C, BALCO, Delphi, Electrolux, EID Parry, Eicher Motors, GRASIM, Hindustan Lever, Hindustan Zinc, Hero Honda, Indian Oil Corp., KRIBHCO, Kanoria Chemicals, MICO, Mitshubishi, NTPC, NALCO, Pepsi, Parle Products, Ployplex Corporation, PPAP, Ranbaxy, Sona Koyo, Tata Motors, whirlpool etc. to name a few.A complete guide for HR Professionals & Consultants, Professors of Human Resource Development & Management Students, Enterpreneurs, Trainers and all individuals who want to understand the concept of Performance Management S...

Marketing Management
  • Language: en
  • Pages: 522

Marketing Management

This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts ...

Marketing Research
  • Language: en
  • Pages: 600

Marketing Research

Marketing Research is designed to serve as a textbook on marketing research and design for people studying or pursuing the discipline of management. The book contains Indian examples on Product Research, Consumer Research, Motivation Research, etc. It also includes more than 50 cases which would enable the reader in understanding even the most complex multivariate technique in a very simple manner.The book contains 20 chapters with computer based approach, the SPSS/PCT system, the use of which has also been described in this book. The content of the book makes it equally useful for both basic and advance course in Marketing Research. It is indispensable for students of MBA, M.Com, MBE, BBA, BBS, BCA, PGDBM, MCA, M Tech and practising marketing managers. It is a valuable reference source for research agencies.

Basics of Tourism Management
  • Language: en
  • Pages: 238

Basics of Tourism Management

Incorporates the rudiments of tourism management for the students. This book examines the key elements of tourism - why it is an important global business and how it affects our everyday lives. It shows how the tourism industry is organized, run and managed. It is suitable for those interested in tourism.

Managerial economics
  • Language: en
  • Pages: 268

Managerial economics

  • Type: Book
  • -
  • Published: 1997
  • -
  • Publisher: Excel Books

Textbook for students studying management.

Management Principles and Practices
  • Language: en

Management Principles and Practices

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