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Research Methodology
  • Language: en
  • Pages: 414

Research Methodology

For defining research problems and finding their appropriate solutions, you need to follow a structured approach. A logical series of steps need to be performed right from selecting a topic of research to report writing. Every finding needs to be strengthened by arguments, which are adequately substantiated by data. Research in management areas needs massive experimentation and data support. Management research requires more theoretical rigours and practical insights. However, not much of the available reading material provides extensive focus on management research. Yet students are required to comprehend the nitty-gritty of doing research-right from developing their project reports to fina...

Data Analysis Using Microsoft Excel
  • Language: en

Data Analysis Using Microsoft Excel

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Sales and Distribution Management
  • Language: en
  • Pages: 616

Sales and Distribution Management

Most standard books on marketing area have been written by American authors. Though there are a number of books on Sales and Distribution Management by Indian authors as well, these books do not present the Indian conditions in the right perspective. Indian students studying management require books which deal with the changing profile of Indian buyers and helps them understand their perceptions and motivations as also the factors that influence the decisions made by Indian consumers.The book offers a practical approach to Sales and Distribution Management and gives a comprehensive, easy-to-read and enjoyable treatment to the subject matter for students of Sales and Distribution Management. It includes more than 500 live examples and 30 Case Studies from Indian marketing environment and provides sufficient food for thought to students to develop themselves as Result oriented marketers of the future.

Financial Accounting
  • Language: en
  • Pages: 718

Financial Accounting

Management Accounting has two broad branches Financial Accounting and Cost Accounting. This book covers the first aspect of Management Accounting. Financial Accounting A Managerial Emphasis seeks to delve deep into all the aspects of Financial Accounting from a manager s perspective. The objective is to present the concepts, applications and practices of Financial Accounting in such a manner that even those readers having no prior exposure to the subject can understand its theory and practice. A manager is more interested in understanding various elements in financial statements and thereby being able to analyze and interpret the financial health of a business entity on the basis of financia...

Basics of Tourism Management
  • Language: en
  • Pages: 238

Basics of Tourism Management

Incorporates the rudiments of tourism management for the students. This book examines the key elements of tourism - why it is an important global business and how it affects our everyday lives. It shows how the tourism industry is organized, run and managed. It is suitable for those interested in tourism.

Marketing Research
  • Language: en
  • Pages: 600

Marketing Research

Marketing Research is designed to serve as a textbook on marketing research and design for people studying or pursuing the discipline of management. The book contains Indian examples on Product Research, Consumer Research, Motivation Research, etc. It also includes more than 50 cases which would enable the reader in understanding even the most complex multivariate technique in a very simple manner.The book contains 20 chapters with computer based approach, the SPSS/PCT system, the use of which has also been described in this book. The content of the book makes it equally useful for both basic and advance course in Marketing Research. It is indispensable for students of MBA, M.Com, MBE, BBA, BBS, BCA, PGDBM, MCA, M Tech and practising marketing managers. It is a valuable reference source for research agencies.

Corporate Social Responsibility
  • Language: en
  • Pages: 534

Corporate Social Responsibility

In the contemporary debate on the modern corporation and its impact on the economy, society and nation, the focus has shifted from growth with only profitability to growth with sustainable development, which includes the stakeholders. While there is considerable debate on the corporations' obligations to civil society in the Western world, in the developing countries the debate is sporadic; the present publication is an effort to initiate a nationwide discourse on the concepts and practices of corporate social action in India.The book is divided in two sections; section one contains papers, which analyze the conceptual framework of Corporate Social Responsibility. The unique feature of this ...

Business Research Methods
  • Language: en
  • Pages: 397

Business Research Methods

Business research methods will serve as a text book on marketing research for students pursuing courses in management and commerce. The main focus is on the Indian context. Various analytical tools used in research methods are given along with exhaustive coverage and illustrations. Assignments are included in various chapters to help in acquiring in-depth subject knowledge and application orientation. The book contains 7 sections divided into 23 chapters. Case studies are included which will help to develop analytical skills. SPSS application has been described wherever necessary. The book can be of great help to MBA, PGDBM, MMS, BBA and Commerce students.

Performance Management System
  • Language: en
  • Pages: 274

Performance Management System

A Comprehensive book from Dr R. K. Sahu, renowned HR consultant & passionate corporate Trainer with inputs out of his vast experience of working for over 360 companies like A.C.C, BALCO, Delphi, Electrolux, EID Parry, Eicher Motors, GRASIM, Hindustan Lever, Hindustan Zinc, Hero Honda, Indian Oil Corp., KRIBHCO, Kanoria Chemicals, MICO, Mitshubishi, NTPC, NALCO, Pepsi, Parle Products, Ployplex Corporation, PPAP, Ranbaxy, Sona Koyo, Tata Motors, whirlpool etc. to name a few.A complete guide for HR Professionals & Consultants, Professors of Human Resource Development & Management Students, Enterpreneurs, Trainers and all individuals who want to understand the concept of Performance Management S...

International Business Management
  • Language: en
  • Pages: 528

International Business Management

In today's rapidly changing scenario of the world, the study of international business management has become necessary for management students. This book has been developed to set a new standard for international business textbooks. The book provides a comprehensive and up-to-date coverage of all the related world issues with special reference to India. It is written in simple language and maintains an integrated and logical flow from beginning to end. The book mainly focuses on managerial implications, which caters to the needs of management students. The book presents a thorough review of economies and politics of international trade and investment and various functions and forms of Global monetary system. It is hoped that this book will definitely be liked and appreciated by the readers/ students.