The growth of the Internet continues to influence our lives and businesses. Irrespective of their type and size, all firms and organizations are rethinking their strategies and operations. An increasing number of businesses are using e-commerce to gain competitive advantage. However, doing e-commerce is complex and requires understanding a vast array of topics. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of e-commerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.
Divided into four parts, this book offers a state-of-the-art survey of information systems research on electronic commerce. It provides the framework for understanding the business trends, emerging opportunities, and barriers to overcome in the rapid developments taking place in electronic business and the digital economy.
This book is the ideal starting point for business managers involved with electronic commerce, as well as technical professionals who want to keep abreast of the latest trends and issues in management practices affected by electronic commerce technology. You will learn about firewalls, transaction security, electronic payment methods, and the management issues facing Internet Service Providers. Also fully covered are electronic commerce applications internal to the corporation-supply-chain management, manufacturing, and finance.
Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University.
Electronic Commerce is one of the most important aspects to emerge from the Internet. It allows people to exchange goods and services immediately, with no barriers of time or distance Initially, E-Commerce was primarily the domain of large firms, due to its initial format of customized, complex, and expensive transactions – essential barriers to entry by smaller competitors. Today, for a nominal fee, anyone may become an online merchant, with the potential to reach millions of consumers world-wide. In essence, the development of the Internet has had the same effect on E-Commerce as Henry Ford’s assembly line on the automotive industry. It has converted a luxury for the few into a relatively simple and inexpensive device for the masses. In this book, we will explore these impacts and innovations. The purpose of this book is to provide a preliminary analytical foundation (knowledge base), which then may be used for further, more advanced study. It is not intended to be an exhaustive analysis—yet at the same time provides as much information as possible to provide an accurate depiction of the current state and likely future direction of E-Commerce.
ELECTRONIC COMMERCE, EIGHTH EDITION covers emerging online technologies and trends and their influence on the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this leading book reflects changes in the economy and how business and society are responding. In addition to enhanced international coverage, this edition covers topical issues such as spam and phishing, and their role in organized crime, terrorism, identity theft, and online payment fraud. The updated content balances the technological with the strategic business aspects of successful e-commerce. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Information and Communication Technology (ICT) is becoming indispensable in the spheres of business, government, education and entertainment. It makes Internet marketing, e-government, e-learning and online chat services possible. And its commercial aspect, e-commerce, is part of this trend. Today, no business training is complete without the inclusion of at least the basics of e-commerce. But although e-commerce has opened up new opportunities, it also presents threats and risks. The success of e-commerce hinges on security and trust. Every business manager should therefore have a fundamental awareness of the meaning of e-commerce and ICT security and risk management. This second edition provides guidelines for overcoming these challenges by exploring the ways in which entrepreneurs and managers should co-operate with IT experts to exploit opportunities and combat the threats imposed by new technologies.
Provides an understanding of the technologies of electronic commerce. The text does not concentrate solely on the Internet but suggests that the Internet is only a bridge technology. Each chapter contains an overview of a theory or practice followed by one or more business case studies.