Based on a major international survey of some of the world's biggest employers in the hospitality and tourism industries, this book provides a thorough examination of the problems and issues involved, and reveals that nearly all of the organizations are failing to address the complexities of HRM in the global marketplace.This edited collection features original contributions from some of the most important academics in this field, as well as case studies from North America, the UK, Australia, New Zealand, Russia and South Africa. The book includes sections on employee resourcing, employee development and employee relations, which cover topics such as selection, labour turnover, staff training, multi-site management, employee commitment and legislation.Human Resource Management contains the most up-to-date research into these complex problems and is an excellent and useful resource for researchers, postgraduates and senior managers within the industry.
Sales promotion is an increasingly important tool within the overall armoury of marketing communications. Sales promotion has grown dramatically as the communication channel of choice in recent years. Not only can Sales Promotion help marketers achieve specific objectives, it can do so more rapidly than virtually any other area of Marcomms. Sales Promotion is a survey text that provides a sound academic underpinning of sales promotion, illustrated by a variety of current examples drawn from recent promotions worldwide, current sales promotion campaigns and underpinned with wide references to the academic literature. It covers all areas of sales promotion, from the promotions everyone sees on...
Database Principles and Design provides students and practitioners with a thorough grounding in theoretical principles before then providing them with the tools required to implement practical systems. To aid learning, the text contains extensive worked examples and sample working programs, and provides helpful assistance with obtaining software necessary to utilise the sample material provided. The new edition has been fully updated and will combine theory and practice as well as integrating design principles with implementation. It also contains plenty of real world, fully worked examples and case studies.
The economic concepts presented in Managerial Economics show you how to use common sense to understand business and solve managerial problems. This innovative text helps you sharpen your economic intuition. With its unique integrative approach, the text demonstrates that important business decisions are interdisciplinary, illustrating how different functions work together. A basic valuation model is constructed and used as the underlying economic model of the firm; each topic is then related to an element of the value maximization model - a process that shows how management integrates accounting, finance, marketing, personnel and production functions. The text also provides an intuitive guide to marginal analysis and basic economic relations.
The market-leading textbook on organization theory reaches a new level with Richard L. Daft being joined by Jonathan Murphy and Hugh Willmott (both Cardiff Business School) to provide an unparalleled resource for students in Europe, the Middle East and Africa (EMEA). After listening to the requirements of lecturers, the authors have added diverse global examples – featuring such organizations as AirAsia, Philips NV, Carrefour, Bedlam Games and Circus Oz – and cases supplied from a range of international academics. Students will benefit from a boosted critical focus, carefully threaded into the hallmark structure using a new “Counterpoint” feature, while a fully adapted set of lecturer and student resources makes this the complete textbook for modern courses.
Drury’s Management & Cost Accounting is the market-leading European text on management accounting and is a comprehensive authority on all aspects of the subject.This accompanying Student’s Manual is a workbook that comprises a set of extra problems and solutions that correspond with the chapters of the main text. Together, the main text and the Student’s manual form an ideal learning package. The problems and solutions allow students to pursue topics in more depth and to concentrate on the application of principles in management and cost accounting. The key topics are covered in detail and provide a superb opportunity to practise answering exam questions, many of which are taken from past papers of professional accountancy bodies such as CIMA, ACCA, AAT, ICAEW and ICAI.