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E-Commerce 2017
  • Language: en
  • Pages: 912

E-Commerce 2017

  • Type: Book
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  • Published: 2017-01-13
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  • Publisher: Pearson

Revised edition of the authors' E-commerce 2016.

E-commerce
  • Language: en
  • Pages: 809

E-commerce

  • Type: Book
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  • Published: 2008
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  • Publisher: Unknown

This text emphasises the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field.

E-Commerce 2018, Global Edition
  • Language: en
  • Pages: 912

E-Commerce 2018, Global Edition

  • Type: Book
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  • Published: 2018-05-17
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  • Publisher: Unknown

For courses in e-commerce. An in-depth look into the evolving field of e-commerce E-commerce 2018: business. technology. society provides students with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach students about how e-commerce is shifting the global economy. The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers. The 14th Edition features all new or updated opening, closing, and "Insight on" cases. Additionally, a new careers section has been added to the end of each chapter to help students prepare for corporate, working life.

E-Commerce 2017, Global Edition
  • Language: en
  • Pages: 912

E-Commerce 2017, Global Edition

Understanding the Vast and Expanding Field of E-commerce Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Pinterest, Spotify, and Alibaba kick off the course while preparing students for real-life scenarios. In the Thirteenth Edition, Laudon and Traver add new existing case studies and update existing ones to match developments in the e-commerce field in today’s tech world. They have built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.

E-Commerce Essentials
  • Language: en
  • Pages: 448

E-Commerce Essentials

Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

E-Commerce 2018
  • Language: en
  • Pages: 912

E-Commerce 2018

  • Type: Book
  • -
  • Published: 2018-01-16
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  • Publisher: Unknown

Revised edition of the authors' E-commerce 2017, [2017]

E-Commerce
  • Language: en

E-Commerce

  • Type: Book
  • -
  • Published: 2012
  • -
  • Publisher: Unknown

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Information Technology
  • Language: en
  • Pages: 312
E-Commerce 2016
  • Language: en
  • Pages: 902

E-Commerce 2016

  • Type: Book
  • -
  • Published: 2016-01-29
  • -
  • Publisher: Pearson

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For undergraduate and graduate courses in business. Understanding The Vast And Expanding Field of E-Commerce Laudon’s E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing you for real-life scenarios. In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible as you prepare for your future in business.

Case Book Update Sticker
  • Language: en

Case Book Update Sticker

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