Seems you have not registered as a member of brazil123.net!

You may have to register before you can download all our books and magazines, click the sign up button below to create a free account.

Sign up

Marketing Strategies
  • Language: en
  • Pages: 239

Marketing Strategies

Written for upper level courses in BA Marketing modules as well as MBA and BA Business Studies, this text develops a fresh approach to marketing by taking an integrated approach to strategic development, incorporating current thinking in 2003 and the impact of technology in a holistic manner.

Strategic Marketing in Practice 2007-2008
  • Language: en
  • Pages: 333

Strategic Marketing in Practice 2007-2008

  • Type: Book
  • -
  • Published: 2007
  • -
  • Publisher: Routledge

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. * Written specially for the Strtegic Marketing in Practice module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

CIM Coursebook 05/06 Strategic Marketing in Practice
  • Language: en
  • Pages: 320

CIM Coursebook 05/06 Strategic Marketing in Practice

  • Type: Book
  • -
  • Published: 2012-09-10
  • -
  • Publisher: Routledge

Elsevier/Butterworth-Heinemann’s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Receive regular tutorials on key topics from Marketing Knowledge Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meanings

CIM Coursebook 04/05 Strategic Marketing in Practice
  • Language: en
  • Pages: 272

CIM Coursebook 04/05 Strategic Marketing in Practice

  • Type: Book
  • -
  • Published: 2007-07-11
  • -
  • Publisher: Routledge

Elsevier/Butterworth-Heinemann’s 2004-2005 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the Coursebook * Receive regular tutorials on key topics from Marketing Knowledge * Search the Coursebook online for easy access to definitions and key concepts * Access the glossary for a comprehensive list of marketing terms and their meanings

MARKETING STRATEGIES
  • Language: en
  • Pages: 278

MARKETING STRATEGIES

As a newbie, the first step you must take is to evaluate your own skill-set, what you can bring to the table, how you can put your own unique twist on existing products, and how you can harness your own creativity to eventually create new products all your own that have never released before OR if they have, you will offer them in a whole new way, while adding additional value to each and every single one.... Read for more...

Marketing in Travel and Tourism
  • Language: en
  • Pages: 528

Marketing in Travel and Tourism

  • Type: Book
  • -
  • Published: 2010-09-08
  • -
  • Publisher: Routledge

Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively r...

CIM Coursebook 06/07 Strategic Marketing in practice
  • Language: en
  • Pages: 384

CIM Coursebook 06/07 Strategic Marketing in practice

  • Type: Book
  • -
  • Published: 2007-07-11
  • -
  • Publisher: Routledge

Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course

Diploma Case Study Workbook 2000-2001
  • Language: en
  • Pages: 349

Diploma Case Study Workbook 2000-2001

  • Type: Book
  • -
  • Published: 2000
  • -
  • Publisher: Unknown

The Diploma Case Study Book 2000-2001 is specifically developed and written for students taking the Analysis and Decision (Case Study) module of the CIM Diploma. This book, as with the others in the series, has been completely revised to match the 2000 syllabus for the CIM qualifications. It is designed to help you pass your professional examinations first time, and give you practical marketing knowledge for use in your further career. Butterworth-Heinemann have worked in close conjunction with the Education Division of the CIM to make completely sure that the materials are up to date and exactly meet the CIM's requirements. The book includes uniquely valuable material for the serious CIM student including: · Recent examination papers · Glossary of key terms · Highly interactive text with questions, activities and highlighted key points · The ONLY workbooks to include the CIM Senior Examiners own specimen answers and examination reports. Officially endorsed by the CIM Approved by the CIM Chief Examiner Co-written with the CIM Diploma Senior Examiner

Marketing in Travel and Tourism
  • Language: en
  • Pages: 512

Marketing in Travel and Tourism

  • Type: Book
  • -
  • Published: 2012-05-23
  • -
  • Publisher: Routledge

Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century. International examples and case studies drawn from recent practice in several countries are used throughout the text. Case studies emphasising the role of ICT include: Microburners, Travel Inn (budget hotels), RCI Europe, the Balearic Islands, and ICT and the role of the Internet in international NTO strategies. With its comprehensive content and user friendly style, Marketing in Travel and Tourism third edition takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing crucial components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners alike.

Strategic Marketing Management
  • Language: en
  • Pages: 525

Strategic Marketing Management

  • Type: Book
  • -
  • Published: 2001-02
  • -
  • Publisher: Unknown

This study text focuses on strategic marketing management. It is part of a range of CIM study texts launched in 1991, with practice and revision kits added in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners.