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Media Analysis Techniques
  • Language: en
  • Pages: 368

Media Analysis Techniques

In the Sixth Edition of Media Analysis Techniques, author Arthur Asa Berger once again provides students with a clearly written, user-friendly, hands-on guide to media criticism. The book empowers readers to make their own analyses of the media rather than just accept how others interpret the media. Media Analysis Techniques begins by examining four techniques of media interpretation - semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory - that Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. Application chapters then link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, Media Analysis Techniques includes a glossary, study guides, and the author's own illustrations.

Cultural Criticism
  • Language: en
  • Pages: 194

Cultural Criticism

Arthur Asa Berger's unique ability to translate difficult theories into accessible language makes this book an ideal introduction to cultural criticism. Berger covers the key theorists, concepts, and subject areas, from literary, sociological and psychoanalytical theories to semiotics and Marxism. Cultural Criticism breathes new life into the discipline by making these theories relevant to students' lives. The author illustrates his explanations with excerpts from classic works giving readers a sense of the important thinkers' styles and helping place them in their context. Berger also provides a comprehensive bibliography on cultural criticism for those who wish to explore the topics at greater length. Cultural Criticism is the perfect undergraduate supplemental text for such courses as media studies, literary criticism, and popular culture.

Essentials of Mass Communication Theory
  • Language: en
  • Pages: 208

Essentials of Mass Communication Theory

  • Type: Book
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  • Published: 1995-07-05
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  • Publisher: SAGE

This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories and models into comprehensible terms and accessible language. He concludes with suggestions for further work and discussion plus an up-to-date bibliography, making this an excellent introduction for students of communication.

Popular Culture Genres
  • Language: en
  • Pages: 171

Popular Culture Genres

  • Type: Book
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  • Published: 1992-05-12
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  • Publisher: SAGE

No (spy story), War of the Worlds (science fiction), and Frankenstein (horror). Viewing these works in the context of their respective genres is not only instructive but fascinating reading as well.

Video Games
  • Language: en
  • Pages: 119

Video Games

  • Type: Book
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  • Published: 2017-07-28
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  • Publisher: Routledge

From their inception, video games quickly became a major new arena of popular entertainment. Beginning with very primitive games, they quickly evolved into interactive animated works, many of which now approach film in terms of their visual excitement. But there are important differences, as Arthur Asa Berger makes clear in this important new work. Films are purely to be viewed, but video involves the player, moving from empathy to immersion, from being spectators to being actively involved in texts. Berger, a renowned scholar of popular culture, explores the cultural significance of the expanding popularity and sophistication of video games and considers the biological and psychoanalytic as...

An Anatomy of Humor
  • Language: en
  • Pages: 211

An Anatomy of Humor

  • Type: Book
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  • Published: 2017-07-05
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  • Publisher: Routledge

Humor permeates every aspect of society and has done so for thousands of years. People experience it daily through television, newspapers, literature, and contact with others. Rarely do social researchers analyze humor or try to determine what makes it such a dominating force in our lives. The types of jokes a person enjoys contribute significantly to the definition of that person as well as to the character of a given society. Arthur Asa Berger explores these and other related topics in An Anatomy of Humor. He shows how humor can range from the simple pun to complex plots in Elizabethan plays.Berger examines a number of topics?ethnicity, race, gender, politics?each with its own comic dimens...

Narratives in Popular Culture, Media, and Everyday Life
  • Language: en
  • Pages: 200

Narratives in Popular Culture, Media, and Everyday Life

  • Type: Book
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  • Published: 1997
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  • Publisher: SAGE

Arthur Asa Berger elucidates narrative theory and applies it to readers' everyday experiences with popular forms of mass media. This unique book demonstrates how to interpret narratives while presenting the analysis in an accessible manner.

Ocean Travel and Cruising
  • Language: en
  • Pages: 156

Ocean Travel and Cruising

  • Type: Book
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  • Published: 2012-11-12
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  • Publisher: Routledge

A one-of-a-kind analysis of ocean cruising! In Ocean Travel and Cruising: A Cultural Analysis, noted author Arthur Asa Berger turns his critical eye to the phenomenon of ocean cruising. This academically solid yet reader-friendly book brings a multidisciplinary cultural studies approach to the subject, examining ocean cruising from economic, semiotic, sociological, psychoanalytic, and marketing perspectives, and offering insights not provided by the more traditional sociological approaches to the subject. You'll explore cruise demographics, the relationship between cruising and gender, the sociology of dining on cruise ships, hedonism and pleasure seeking, the “compulsion to cruise,” con...

Media and Communication Research Methods
  • Language: en
  • Pages: 440

Media and Communication Research Methods

Media and Communication Research Methods, Fourth Edition is a concise and practical text designed to give students a step-by-step introduction to conducting media and communication research. Offering real-world insights along with the author’s signature animated style, this text makes the discussion of complex qualitative and quantitative methods easy to comprehend. Packed with detailed examples and practical exercises, the Fourth Edition of this bestselling introductory text includes a new chapter on discourse analysis; expanded discussion of social media, expanded coverage of the research process, and more. Ideal for undergraduate and graduate students conducting research for the first time, this accessible text will help students understand, practice, and master media and communication research.

Media and Society
  • Language: en
  • Pages: 236

Media and Society

Media and Society: A Critical Perspective is a lively, illustrated introduction to the role that the mass media play in our lives, our society, and American culture. Featuring updated examples and expanded material on media theories, ideology, and new technology, the third edition helps students understand their relationship with the media they encounter daily.