This fully revised and updated second edition provides over 7,000 definitions of travel and tourism terminology used throughout the world, highlighting the many differences between US and European usage. It covers all aspects of the tourism industry, including hospitality, transport, and ancillary services. It explains the operating language of the travel industry, acronyms and abbreviations of organizations, associations and trade bodies, IT terms and brand names, and provides website addresses. Entries vary from one-line definitions to 500 word articles, and references are provided for further reading. This new edition contains over 500 new entries and the unique cross referencing system has been extended; for example accessing any entry about business travel leads to over 70 others. It is an essential reference tool for anyone involved in tourism research, and everyone in the travel industry.
Provides over 6,500 definitions of travel and tourism terminology, including the operating language of the travel industry, acronyms of organizations, associations, and trade bodies, IT terms, and brand names. Completely up to date, this dictionary covers the implications of web technology and social media on the travel and tourism industry, as well as new products and services, such as e-tickets, home-based travel agents, awareness amongst consumers and within the industry of terror-threatened travel, recent changes in legislation, and environmental concerns. Useful appendices include the World Tourism Organization Global Code of Ethics for Tourism, the recommended tourism syllabus content for Higher Education courses worldwide, and a list of the EC Neutral Computerized Reservation System Rules. Providing a wealth of information on one of the fastest-growing global industries of the 21st century, this dictionary is the ideal point of reference for students taking travel, tourism, and hos
"For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991. As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that made up an ad campaign. One can read Rothenberg's bok as the behind-the-scenes chronicle of the brief and very troubled marriage between a beleaguered automobile company and Wieden & Kennedy, an aggressively hip ad agency whose creative director despised cars. One can read it as a history of advertising's journey from the conventionally upbeat slogan "Helps Build Strong Bodies 12 Ways" to the supercool nineties minimalism of "Bo Knows." Either way, Where the Suckers Moon is a face-paced, insightful, and occasionally appalling look at an industry whose obsession with image has affected our entireculture.
Field Life examines the practice of science in the field in the Great Plains and Rocky Mountains of the American West between the 1860s and the 1910s, when the railroad was the dominant form of long-distance transportation. Grounded in approaches from environmental history and the history of technology, it emphasizes the material basis of scientific fieldwork, joining together the human labor that produced knowledge with the natural world in which those practices were embedded. Four distinct modes of field practice, which were shared by different field science disciplines, proliferated during this period—surveys, lay networks, quarries, and stations—and this book explores the dynamics th...
One of the greatest of all horror writers, Edgar Allan Poe (1809-49) also composed pioneering tales that seized upon the scientific developments of an era marked by staggering change. In this collection of sixteen stories, he explores such wide-ranging contemporary themes as galvanism, time travel and resurrection of the dead. 'The Unparalleled Adventure of One Hans Pfall' relates a man's balloon journey to the moon with a combination of scientific precision and astonishing fantasy. Elsewhere, the boundaries between horror and science are elegantly blurred in stories such as 'The Facts in the Case of M. Valdemar', while the great essay 'Eureka' outlines Poe's own interpretation of the universe. Powerfully influential on later authors including Jules Verne, these works are essential reading for anyone wishing to trace the genealogy of science fiction, or to understand the complexity of Poe's own creative vision